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531894 - Communications and Marketing Specialist, College of Health and Human Development (Public Affairs-Communication Specialist II)
Classificaiton: Public Affairs-Communication Specialist II
Department: Deans Office, College of Health and Human Development
Sub-Division: Vice President, Academic Affairs
Salary Range: Classification Range $3,761 - $6,803 per month(Hiring range depending on qualifications, not anticipated to exceed $3,761 - $6,168 per month)
Appointment Type: Ongoing
Time Base: Full Time
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM
Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.
It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position:
The College of Health and Human Development strives to prepare students to thrive in a globalized era in their chosen field. We provide education, conduct research and engage diverse communities to advance human health, development, and well-being. We are seeking an exceptional individual to join our team as the Communications and Marketing Specialist, College of Health and Human Development (Public Affairs-Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
As a proud Hispanic Serving Institution (HSI) at California State University Fullerton, we seek an individual dedicated to reflecting and promoting the values and diversity inherent in our community, aligning closely with the CSUF's Guiding Principles for Social Justice. This role is pivotal in advancing the College of Health and Human Development's (HHD) position with relevant constituents, driving broader awareness, increasing community engagement, and fostering increased donor support. The HHD Communications and Marketing Specialist spearheads initiatives to develop and oversee comprehensive communication and marketing strategies that promote, enhance, and protect the College's brand and reputation. Develops, plans, executes, and coordinates all communications and marketing strategies for the College. This includes research, identification of objectives, development of themes and concepts, and overseeing creation of content and communication materials.
Under the general direction of the Dean, the Communications and Marketing Specialist strategically implements all the college's communications and marketing strategies working with the Director of Development and Associate Dean for Faculty and Scholarship. Responsible for the oversight and lead coordination of external and internal communication efforts for the college, web communications, and publication functions. Works with University Strategic Communications, oversees design and execution of the marketing plan and all HHD marketing materials to increase awareness of HHD programs within the community and across the university which includes discerning key communication points and soliciting input and feedback in accord with the college's mission and evaluating the value of the college's marketing and social media efforts.
Oversees college news publications and maintains oversight of college website. Develops internal stories to be communicated to external constituencies. Ensures consistency of brand presentation across programs, as well as among departments, programs, research centers, and external constituency groups including alumni and campus administrators.
Also oversees the college's web marketing and social media strategy, developing, and administering social media accounts to attract prospective students, faculty, and donors of the college and to remain in touch with current HHD students and alumni. Uses analytics to track the effectiveness of projects. Educates administrators, faculty, and staff regarding effective marketing practices. Serves as the dean's office liaison to other university departments, such as Strategic Communications, ensures that university activities support the college's desired brand presentation. In the absence of the department head, responds to immediate requests accordingly. Other duties as assigned.
Bachelors degree from an accredited four-year college or university in a related field and up to two years or related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Three years of experience in the communications, public relations, or marketing fields. Experience in web content development, management, image editing and page layout; experience representing an organization on social media platforms such as Instagram, X (formerly Twitter), TikTok, Facebook, etc. Ability to communicate complex subjects with simple and direct communications that inspires audiences to action. Graphic design skills and knowledge of tools such as Photoshop, Illustrator, Acrobat, InDesign, or similar software. Strong leadership, project management, and organizational skills; detail oriented and ability to manage changing priorities, critical deadlines, and maintain a sense of urgency, initiative and follow-through; Ability to establish and maintain effective working relationships with others, maintain a professional demeanor, establish cooperative and collegial relationships with individuals, groups, work effectively as a member of a team; exceptional interpersonal and networking skills, including strong consultative and persuasive skills to with internal and external constituents; and ability and/or interest to work in a multi-cultural/multiethnic environment. Familiarity with the culture, opportunities, and challenges of an HSI and an understanding of basic tenets of social justice. Experience in an academic setting. Experience in health, public health, human services sectors and/or knowledge of HHD programs and processes. Proficient in use of interactive marketing techniques such as video sharing, social networks, email marketing, and blogs. Proficiency in written and spoken Spanish.
Special Working Conditions:
Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator
California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
Application Deadline: Sep 28, 2023 (9:00 PM)
Apply online at: https://careers.pageuppeople.com/873/fl/en-us/job/531894/531894-communications-and-marketing-specialist-college-of-health-and-human-development-public-affairscommunication-specialist-ii
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